SWOT-Analysis

What?

Strategic tool (strategy development) for analyzing the internal and external environment. It is used most of the time by companies but can also be used for personal analysis. You can also use it to get an understanding of your competitors, which can give you the insights you need to craft a coherent and successful competitive position.

Who?

The creator is unknown but the oldest presentation of the techniques was made at the Standford Research Institute by Albert S. Humphrey in the 1960s.

Why?

SWOT helps you know your self and the environment where you leave in. It helps you discover your strengths, weakness, new opportunities, and possible threats. It is a good starting point to consistently plan your objectives.

How?

Internal Analysis
- Strengths: Things you do better than everyone else
- Weakness: things you can improve
External Analysis
- Opportunities: interesting trends
- Threats: list of obstacles you face

NABC Method

the NABC Method is a tool used for the development, assessment, and presentation of ideas.

Who should use it and why?

the Method can be used by everyone(students, teachers, managers, developer, consultants, designer, speakers, entrepreneur, banker, designer, ..) who wants to organize and present an idea or a concept to a specific public. Easily and without any stress. You can use it to plan your next annual meeting with your boss, job interview, school presentation, sales pitch or even to pick up girls.

What is the approach: how does it work?

There are 2 groups of people. Idea-maker(presenter or the thinker) and end-users(public or people who listen to you and want to understand your idea or propositions). The method generates relevant and specific questions to bring out the value proposition of your idea. All questions must be answered. They are based on the

Needs: what are the problems to solve? who are the end-users concerned?
Approach: What is the value proposition? is it unique? why are they relevant?
Benefit: what benefit do your idea bring to you (or your organization) and your end-users(public)?
Competition: what are the alternatives? what makes your idea better than the others? is there any Risks

during the creation of the idea the following rules must be taken into consideration:

define Roles with people from different Background if you are not alone
Negative criticism must be banned
ask the opinion of end-users
how you present depend on the type of public listening. always used vocabulary appropriate to the public

What is the benefit of this method?

present ideas in an easily accessible and captivating way
can be combined with other Methods like SWOT-analysis and many more
End-users are part of the process. it makes sure your idea is relevant to the listeners
it focuses on the importance of the idea rather than whether or not it is interesting
it can be used in many different metier or activity sector

What are the alternatives and risks?

The most important risk is laziness. Not taking the opinion of the end-user in consideration may negatively impact the offered value proposition.